Let me be clear. If you want to diet for summer to get leaner and
look better on the beach, there is nothing wrong with that. You don't have to feel guilty for wanting to look good, and you don't have to try to justify it by using different language.
Some anti-diet activists despise this idea. They
believe that promoting fat loss is inherently "fatphobic", and that this plays into the promotion of "diet culture", as if this is some sort of homogenous system of beliefs that one must either accept or reject in entirety. This is, of course, incredibly low resolution thinking. You don't fix diet culture by rejecting any and all premises associated with it; you fix it by promoting evidence-based methods utilising a professional, compassionate approach to the coaching
process.
In practice, what does this look like?
Well, it means that we sometimes have to have difficult conversations with clients. As an example, I had a client who wanted to get very lean (for a competition) at one point. She had a history of disordered eating, and I knew that pushing on with dieting was inappropriate at the time, particularly given the presence of amenorrhea (loss of normal menstrual cycle). She really wanted to, but it's my job as a professional to
make the call as to what the best course of action is. Client-centred does not mean client-directed.
The result?
I lost that client. We finished up the coaching process at that time, and she was upset. She wanted to get extremely lean, I knew it wasn't the time, and that meant sacrificing both financially, personally (these are not nice conversations with clients), and professionally (she went to another coaching team). Within a year, she messaged me to thank me and
confirm that I was indeed right in what I had said at the time (things hadn't gone so well), and she was in a much better place working on what she eventually realised was more important.
Making the right call for clients can be
difficult, and it certainly isn't black and white like ideological positions online might lead you to believe. It's not just "work harder, suck it up and lose that fat", not is it "dieting and fat loss are harmful!!".
If you want
to be a professional as a coach, or you want to be your best self as a trainee, you need to be able to embrace the nuance. There are no one-size-fits-all methods, and different people require different approaches, and those same people require different approaches over time.
Embrace the nuance, challenge your biases, and make those difficult decisions. If you want to diet for summer, don't apologise for stating that goal. It's a perfectly reasonable goal, and I'll be losing a few pounds myself, which will leave me feeling more confident and happy with myself when I'm on my post-exam holidays. Nothing wrong with that!
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Gary McGowan