Hey,
Three years ago, James couldn't even run a 5K. Fast forward, and he has since completed a 100KM race. Talk about a serious fitness
transformation.
But here’s what makes this even more powerful: he’s a coach himself.
As a personal trainer, James already knew the fundamentals. He’d spent years studying, investing
in courses, and doing what most people assume is enough. But something was missing. He wanted to push himself further, to see what he was truly capable of. Not just for his own growth but so he could show up as a better coach for his clients.
That’s when he came across Gary's page on Instagram.
He followed his content, saw the way he approached training and coaching, and something clicked. This was the level of support, education, and structure he had been looking for.
Why Even Coaches Need Coaches
If you’re a coach or trainer, you know what to do, right? You understand programming, nutrition, and training principles. But knowing and applying are two very different things, especially when it comes to yourself.
- You need accountability. It’s easy to cut corners when no one’s watching.
- You need an outside perspective. We all have blind spots, even the most experienced trainers.
- You need structured progression. Just like your clients do.
This is exactly what Gary provided. From the very start, coaching wasn’t just about giving a program and checking in once a week. It was about real support, real detail, and real results.
What made the difference?
- Deep dive into training and nutrition: Not just surface-level plans, but real education on fuelling properly, optimising performance, and understanding the ‘why’ behind everything.
- High-level communication: No one-word replies. No waiting days and days for an answer. Just detailed breakdowns, extra resources, and real-time support when it was needed.
- A mindset shift: The difference between good and great coaching is the ability to challenge what you think is possible. It’s one
thing to set a goal, and it’s another to have someone help you go further than you thought you could go.
At first, the focus was a photoshoot prep. Dialling in nutrition, training with precision, and pushing for an end goal that would challenge both body and mind. And the result? Exactly what he set out to achieve. James got
into fantastic shape.
But that wasn’t the end. It opened the door to 'Hey, I wonder what else I can do here?'
