Hey,
We have been a bit lax on the newsletters over the last few weeks. So I wanted to just catch you up on what has been going on, and what to expect from us this year.
Last year, we set our goal of getting more traction on social media, with a key target of getting Gary to 30k followers on Instagram (you can follow him here: https://www.instagram.com/drgarymcgowan/). This was a key focus for us because we get a lot of our coaching enquiries from social media.
So it made sense to try and grow our audience there.
However, we weren't the most efficient at this, and we put a lot of things on hold that we now realise it would have been smart to continue growing.
Namely, we put our YouTube content on hold. We were only really starting to get into a rhythm of consistent YouTube content and our audience was growing there, but we basically stopped before the momentum really started going.
This was a mistake.
The mistake wasn't because we believe that we could have gotten more coaching enquiries from YouTube compared to Instagram. Rather, it was a mistake because it actually brought us further away from our real goal(s).
Instagram and social media in general are quite transient and ephemeral. The
content isn't easily searchable and it gets lost in the mix very quickly.
However, YouTube and our website allow for much more "evergreen" content that people can interact with for years to come.
Our goal has always been to help
people improve their health, body composition and performance. We largely do this through a combination of directly coaching people, educating people to become coaches, and providing a lot of free educational content.
When we were growing up, there wasn't a lot of easily accessible information on health and fitness, and what you could get access too was often wildly
incorrect. Nowadays, there is a LOT more information, and arguably a lot of it is even more wildly incorrect.
So we wanted to create a resource that helps you cut through the noise and get closer to the truth.
As a result, we are going
to be dedicating our time to building out the website and YouTube channel. This will allow us to go into more depth with all things health and fitness, and to actually create a resource you can refer back to over time.
This year a large focus for me (Paddy) will be on building out the nutrition content on the website. This means further fleshing out some more
foundational content that helps you to build out a more comprehensive and coherent understanding of nutrition.
It also means creating a large knowledge hub, where you can get answers to the questions you have about nutrition, along with little snippets of information about nutrition that you didn't even know you needed to know.
The webpage isn't quite ready for prime time viewing, but as you guys on the email list always get the inside scoop, you can view what is being built out here: https://triagemethod.com/nutrition/
If you do have ideas for things you would like to see covered here, by all means send them to us. We want to make this a resource that helps you with your nutrition.
I am also going to build out a content page for coaches. We used to have a subscription service where we helped coaches to
improve their coaching knowledge called the Coaches Corner. I am reviving this, except making it free.
We are committed to improving the abilities of coaches, as it really does allow us to significantly amplify the impact we can have on the health of the world. We have over a 100 coaches on our courses now, and this means there are 100+ more coaches using our
methods to help improve the live's of their clients.
But I realise that a lot of coaches either can't afford more education right now, or simply just want a place where they can turn to when they have questions. So, if this is you, then bookmark the coaches corner page (https://triagemethod.com/coaches-corner/).
Along with this, we do intend to start getting more content out on YouTube, so I would appreciate it if you would follow us there (https://www.youtube.com/@TriageMethod).
That is all for now, but as it is January and I know everyone is on a health kick, if you need help with your nutrition or training, we do have a few coaching spaces
available.
Chat soon,
Paddy Farrell
Gary’s Instagram: https://www.instagram.com/drgarymcgowan/
Triage Method Instagram: https://www.instagram.com/triagemethod/
Triage Method Website: https://triagemethod.com/
Triage Method YouTube: https://www.youtube.com/@TriageMethod
